Creative Recipes
3M+ total followers
Bold flavours, big personality - viral food reviews and recipes loved across the UK.
Premium UK Creator Management
THE CREATOR-FIRST MANAGEMENT TURNING EXCEPTIONAL CONTENT INTO LONG-TERM CAREERS
We help exceptional UK creators turn influence into enduring digital careers — through strategic partnerships, brand development and elite day-to-day management.
Brand Partners
Trusted By Leading Brands
We connect brands with creators who deliver authentic engagement, compelling storytelling and measurable results.
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About Rium
Talent First. Always.
Rium Talent was built on a simple belief: creators deserve representation that genuinely prioritises their interests.
We take a personal, hands-on approach to management, helping creators secure the right brand partnerships, build stronger personal brands and create opportunities that align with their goals.
Rather than focusing purely on transactions, we focus on long-term relationships. Our role is to support creators throughout every stage of their journey, providing strategic guidance, commercial expertise and day-to-day management that allows them to focus on creating great content.
For brands, this means access to trusted creators with highly engaged audiences and authentic voices that drive real results.
For creators, it means having a dedicated team committed to helping them grow, earn more and build lasting careers.
Creator Portfolio
Creators in Action: Featured Highlights
A snapshot of recent brand collaborations moving the needle.
Yeo Valley
Fraser Searle
@_sensationalsandwiches
Le Creuset
Matt Howcroft
@mush.kitchen
Yeo Valley
Fraser Searle
@_sensationalsandwiches
Le Creuset
Matt Howcroft
@mush.kitchen
By The Numbers
Real Reach. Real Results.
0+
Brands Worked With
0M+
Combined Monthly Impressions
0M+
Combined Followers
The Roster
Meet Our Talent
A carefully selected roster of creators producing exceptional content across food, lifestyle, entertainment and more.
Food & Recipes
2M+ total followers
Stacked, sauced and seriously satisfying - the home of the internet's best sandwiches.
Home Cooking
1M+ total followers
Cosy, creative cooking with a modern twist - recipes you'll actually make at home.
Experimental Cooking
2M+ total followers
Restaurant-quality plates broken down for the home cook with cinematic visuals.
Creative Food
500K+ total followers
Home cook and food creator known for inventive recipes, bold flavours, and creative twists on everyday dishes.
Lifestyle & Entertainment
2M+ total followers
Lifestyle and entertainment creator producing relatable content, day-to-day storytelling, and engaging videos for a highly connected audience.
Gardening & DIY
1M+ total followers
Making gardening accessible and entertaining through practical projects, relatable content, and a personality-led approach that keeps audiences coming back.
Featured Brand Partnerships
Campaigns That Convert.
A snapshot of recent collaborations between our creators and the brands they love — built for cultural impact and measurable results.
Altos TequilaCase Study
Oli Paterson · @elburritomonster
Objective
Drive large-scale brand awareness through a creative recipe-led integration that naturally embedded Altos Tequila into engaging food and cocktail content.
Overview
Oli created a “Burrito Crust Pizza… Paloma Style” recipe, seamlessly integrating Altos Tequila into a Paloma cocktail serve. The content blended creative cooking with drink pairing culture, designed to maximise shareability, education and brand awareness while maintaining authenticity with his audience.
500,000+
Views
12,500+
Likes
Brand AwarenessEngagementCreative IntegrationProduct Education
Le CreusetCase Study
Matt Howcroft · @mush.kitchen
Objective
Showcase the durability, performance and everyday usability of Le Creuset’s 3-Ply Stainless Steel Range through authentic home cooking content.
Overview
Matt featured Le Creuset cookware in a Honey Chipotle Chicken Burger recipe, demonstrating the product in a real kitchen environment. The campaign leveraged his trusted cooking style and genuine brand affinity to highlight quality, durability and long-term value.
460,000+
Views
19,000+
Likes
4.1%
Engagement Rate
Brand AwarenessProduct TrustEngagementBrand Affinity
RevolutCase Study
Alfie Buttle · @alfiebuttle
Objective
Drive awareness and user sign-ups for Revolut through a YouTube integration delivered within lifestyle and entertainment content.
Overview
Alfie integrated Revolut into a long-form YouTube video, positioning the platform within relatable, real-world scenarios that align with his audience. The integration was designed to feel native to his content style while driving both awareness and sign-up intent.
380,000+
Views
13,000+
Likes
3.4%
Engagement Rate
AwarenessSign-UpsConversionsPlatform Adoption
Why Work With Us
A Partner For The Long Run
Strategic Partnerships
Connecting creators with brands that align with their audience and values.
Personal Management
Hands-on support, negotiation and career development.
Long-Term Growth
Building sustainable careers rather than chasing short-term opportunities.
Talent Testimonials
Trusted By The Talent We Represent.
"Working with Rium Talent has completely changed how I approach brand partnerships. The support is genuinely hands-on, highly tailored, and always proactive — they feel like an extension of my own team rather than an external agency."
Oli Paterson
El Burrito Monster
"The level of detail and care from Rium Talent is unmatched. Every opportunity feels considered and aligned, and the support is constant. It genuinely feels like having someone in your corner 24/7."
Fraser Searle
Sensational Sandwiches
"Rium Talent take a very personal approach to management. Everything is tailored, nothing feels generic, and they are always one step ahead when it comes to opportunities and support."
Mush Kitchen
Mush Kitchen
Get In Touch
Ready To Work Together?
Whether you're a creator looking for representation or a brand searching for exceptional talent, we'd love to hear from you.
Direct enquiries
info@riumtalent.co.uk